Online MSc Digital Marketing and Data Analytics

Rankings

About the degree

This flexible, online degree sharpens your digital marketing expertise while equipping you with the skills to leverage data for impactful, data-driven campaigns. You’ll master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology. With a focus on leadership, the programme ensures you’re ready to tackle real-world challenges, innovate, and drive measurable results in the digital landscape. 

Designed for professionals seeking to elevate their leadership and analytical capabilities, this degree also emphasises ethical data use and the societal issues impacting the digital sector. By blending creativity with data insights, you'll position yourself as a leader in the evolving digital marketing world, prepared to make informed decisions and navigate the complexities of the Fourth Industrial Revolution.

Why join this programme?

Study 100% online

Access your course through our mobile-friendly virtual learning platform and complete self-paced modules from anywhere. Feel excited about your studies and work through engaging, hands-on learning activities at your convenience.

Gain advanced professional skills

At home or on the go, you’ll gain the essential expertise to thrive in a wide range of digital and tech-driven industries. Build practical, in-demand skills through real-world learning, setting yourself up for success.

Personalised learning experience 

Access our dedicated career and academic support teams throughout your learning journey. Shape your education to match your career objectives with adaptable learning paths and specialised resources, preparing you for your next steps.

The skills you’ll develop

Drive strategies with digital marketing tools

Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.

Tell compelling stories with data

Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.

Understand your audience’s psychology

Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.

Modules

With Roehampton Online, learning is possible anywhere, anytime, and in any way. In this programme, you’ll work through each forward-looking, research-driven module at your own pace, allowing you to balance your studies and personal commitments with ease.

You’ll engage in a blend of hands-on learning and innovative assessments, applied projects, and a practical dissertation to challenge your analytical thinking and problem-solving skills to prepare you for the real world.

• Strategic Marketing
• Digital Marketing Practice
• Online Consumer Psychology
• Data and Analytics for Marketers

Faculty

• Business Research Methods
• Maths for Data Science
• Data Visualisation
• Applied Research or Consultancy Project (Dissertation)

Fees 

£9,500

Duration 

2 years, part-time

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Ranked in the top 15% of young universities worldwide 

(Times Higher Education Young University Rankings, 2024)

Number 1 modern university in London

(Times Good University Guide 2022)

Joint number 1 modern university in UK for Research

(Research Excellence Framework 2021)

Silver in the 2023 Teaching Excellence Framework (TEF)

(Teaching  Excellence Framework)

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Communicate insights for business success

Organise and present data insights effectively to support business goals and decision-making.

Solve marketing problems with research

Address digital marketing problems using sustainable solutions, informed by current research and trends.

Lead with data-driven decisions

Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.

The University of Roehampton, London 

The University of Roehampton has been recognised as one of London’s premiere higher education institutions, delivering world-class, expert-led programmes
to learners in the UK and beyond. 

For over a decade, we’ve been at the forefront of the online learning movement, offering a range of online courses and degrees that meet people where they are in life and the world. 

We always keep our students and our academic excellence top-of-mind. In 2024, we ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings), and for the second year in a row, we were among the top 10 UK universities for postgraduate satisfaction (Postgraduate Taught Experience Survey).

Entry requirements

English language requirements

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

Higher education requirements

This programme prepares you for diverse roles in digital marketing and data analytics. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

Fees and funding opportunities

Study Loans

For applicants from England and Wales, you can apply for a Master's Loan of up to £12,471 from Student Finance for the 2024/25 academic year throughout the course. This amount can be at your discretion to be used towards fees, maintenance costs, or other related costs. If your course lasts for more than a year, the loan will be divided equally across each year of your course.

Repayment Terms

Loans are repayable once you earn over £21,000 per annum and will be repaid over a maximum of 30 years. Further information about interest rates and other details are available with Student Finance England.

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