Online MSc Global Business Management with Digital Marketing

Rankings

About the degree

Transform your approach to business by combining essential strategies with innovative marketing techniques to make a lasting impact in the digital age. This programme equips you with the skills to navigate the evolving digital landscape, merging core business knowledge with cutting-edge marketing practices to drive growth in an interconnected world. From mastering international trade and financial performance to understanding online consumer psychology, you’ll gain the strategic insights needed to excel in global business. 

Engage in real-world projects, collaborate with industry experts, and harness digital tools to create impactful marketing strategies. Whether you're driving brand success through social media campaigns or responding to emerging trends like artificial intelligence and sustainability, you’ll be empowered to lead with confidence and tackle the challenges of the modern business world.

Why join this programme?

Study 100% online

Access your course through our mobile-friendly virtual learning platform and complete self-paced modules from anywhere. Feel excited about your studies and work through engaging, hands-on learning activities at your convenience.

Gain advanced professional skills

At home or on the go, you’ll gain the essential expertise to thrive in a wide range of digital industries. Build practical, in-demand skills through real-world learning, setting yourself up for success.

Personalised learning experience 

Access our dedicated career and academic support teams throughout your learning journey. Shape your education to match your career objectives with adaptable learning paths and specialised resources, preparing you for your next steps.

The skills you’ll develop

Master the art of global strategy

Craft corporate strategies that drive sustainability, strengthen stakeholder relationships, and achieve global business success.

Innovate your marketing approach

Blend digital and traditional marketing strategies to create bold campaigns that capture audiences and build brand loyalty.

Lead with confidence through change

Develop transformative leadership skills to navigate cultural complexities, inspire teams, and adapt to evolving challenges.

Modules

With Roehampton Online, learning is possible anywhere, anytime, and in any way. In this programme, you’ll work through each forward-looking, research-driven module at your own pace, allowing you to balance your studies and personal commitments with ease.

You’ll engage in a blend of hands-on learning and innovative assessments, applied projects, and a practical dissertation to challenge your analytical thinking and problem-solving skills to prepare you for the real world.

Compulsory

• Global Strategic Management
• Strategic Marketing
• Leadership and Change Management
• Financial Performance Management
• Business Research Methods
• Applied Research or Consultancy Project (Dissertation)

Faculty

Elective Modules (select two)

• Digital Marketing Practice
• Emerging Digital Issues
• Online Consumer Psychology
• Social Media and Influencers

Fees 

£7,000

Duration 

2 years, part-time

Study mode 

Online

Start dates

January, March, June, September

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Ranked in the top 15% of young universities worldwide 

(Times Higher Education Young University Rankings, 2024)

Number 1 modern university in London

(Times Good University Guide 2022)

Joint number 1 modern university in UK for Research

(Research Excellence Framework 2021)

Silver in the 2023 Teaching Excellence Framework (TEF)

(Teaching  Excellence Framework)

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Unlock financial growth potential

Gain the expertise to optimise organisational performance with strategic financial management tools and techniques.

Understand what drives decisions

Use consumer psychology to craft campaigns that connect with audiences, enhance customer journeys, and foster brand loyalty.

Amplify your influence online

Harness the power of social media and influencers to create compelling campaigns while navigating ethical and legal challenges.

The University of Roehampton, London 

The University of Roehampton has been recognised as one of London’s premiere higher education institutions, delivering world-class, expert-led programmes
to learners in the UK and beyond. 

For over a decade, we’ve been at the forefront of the online learning movement, offering a range of online courses and degrees that meet people where they are in life and the world. 

We always keep our students and our academic excellence top-of-mind. In 2024, we ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings), and for the second year in a row, we were among the top 10 UK universities for postgraduate satisfaction (Postgraduate Taught Experience Survey).

Entry requirements

English language requirements

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

Higher education requirements

This future-focused programme prepares you to take your career to new heights with in-demand skills and cutting-edge strategies. To be eligible, you should hold a second-class honours degree of any background from a recognised university, or an equivalent business qualification. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

Get in touch with us today!

 * Special reduced fees for applicants residing in India, South/East Asia & Africa