Online MSc Global Marketing and Data Analytics

Rankings

About the degree

In today’s competitive business landscape, data-driven decisions are key to successful marketing strategies. As a graduate of this degree, you’ll be equipped with the expertise to combine global marketing knowledge with the analytical skills needed to interpret complex data and drive impactful marketing campaigns. 

You’ll explore consumer behaviour, digital trends, and market segmentation while learning how to use analytical tools to shape marketing strategies on a global scale. 

Whether you're looking to improve brand visibility or lead large-scale marketing teams, this programme will help you unlock the power of data to transform how businesses approach marketing in an increasingly interconnected world.

Why join this programme?

Study 100% online

Access your course through our mobile-friendly virtual learning platform and complete self-paced modules from anywhere. Feel excited about your studies and work through engaging, hands-on learning activities at your convenience.

Gain advanced professional skills

At home or on the go, you’ll gain the essential expertise to thrive in a wide range of business and tech-driven industries. Build practical, in-demand skills through real-world learning, setting yourself up for success.

Personalised learning experience 

Access our dedicated career and academic support teams throughout your learning journey. Shape your education to match your career objectives with adaptable learning paths and specialised resources, preparing you for your next steps.

The skills you’ll develop

Develop data-driven marketing strategies 

Understand and apply global marketing strategies and tools to address real-world business challenges.

Leverage data analytics for strategic decisions 

Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.

Craft effective marketing plans

Absorb global market information to create and communicate effective marketing and distribution strategies.

Modules

We believe learning is possible anywhere, anytime, and in any way. You’ll work through each 20-credit module at your own pace, allowing you to balance your studies with your professional commitments seamlessly. The program offers a blend of hands-on learning, including engaging videos and collaborative workshops, culminating in a practical dissertation to get you future-ready.

• Global Brand Management
• Strategic Marketing
• Digital Marketing Practice
• Global Strategic Management

Faculty

• Business Research Methods
• Data Analytics
• Data Visualisation
• Applied Research or Consultancy Project (Dissertation)

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Ranked in the top 15% of young universities worldwide 

(Times Higher Education Young University Rankings, 2024)

Number 1 modern university in London

(Times Good University Guide 2022)

Joint number 1 modern university in UK for Research

(Research Excellence Framework 2021)

Silver in the 2023 Teaching Excellence Framework (TEF)

(Teaching  Excellence Framework)

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Master strategic decision-making

Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.

Conduct actionable business research

Formulate sustainable solutions to marketing problems, informed by current research and trends.

Innovate in digital marketing practices

Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.

The University of Roehampton, London 

The University of Roehampton has been recognised as one of London’s premiere higher education institutions, delivering world-class, expert-led programmes
to learners in the UK and beyond. 

For over a decade, we’ve been at the forefront of the online learning movement, offering a range of online courses and degrees that meet people where they are in life and the world. 

We always keep our students and our academic excellence top-of-mind. In 2024, we ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings), and for the second year in a row, we were among the top 10 UK universities for postgraduate satisfaction (Postgraduate Taught Experience Survey).

Entry requirements

English language requirements

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

Higher education requirements

This programme prepares you to develop advanced marketing and data analytics skills, equipping you to excel in global marketing roles. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

Get in touch with us today!

 * Special reduced fees for applicants residing in India, South/East Asia & Africa