Take on the digital landscape and turn data into your competitive edge.

Ranked in the top 15% of young universities worldwide

Times Higher Education Young University Rankings, 2024

Top 10 for postgrad
satisfaction

Postgraduate Taught Experience Survey, 2023

#1 modern university in london 

Times Good University, 2022

Learning at Roehampton

Maximise your learning experience with an online programme built to fit your goals and lifestyle.

Earn a stand-out credential

Specialise your focus and gain a globally recognised qualification, designed by industry experts and valued by employers worldwide.

Boost your professional skills from anywhere

At home or on the go, our programmes deliver an outstanding level of quality education no matter where life takes you.

Personalised learning experiences

Achieve your career goals with tailored support and personalised feedback throughout your studies from our dedicated academic and career teams.

Modules

Support

We want you to feel supported during your studies and beyond. As an online student of the University of Roehampton, you’ll benefit from our:

Advanced virtual campus

Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.

Personalised career services

Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.

Global networking opportunities

Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.

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About the programme

This flexible, online degree sharpens your digital marketing expertise while equipping you with the skills to leverage data for impactful, data-driven campaigns. You’ll master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology. With a focus on leadership, the programme ensures you’re ready to tackle real-world challenges, innovate, and drive measurable results in the digital landscape. 

Designed for professionals seeking to elevate their leadership and analytical capabilities, this degree also emphasises ethical data use and the societal issues impacting the digital sector. By blending creativity with data insights, you'll position yourself as a leader in the evolving digital marketing world, prepared to make informed decisions and navigate the complexities of the Fourth Industrial Revolution.

What skills will you gain?

Career

With your robust marketing expertise and data analytics skills, you’ll be ready to lead in digital spaces and start-ups, driving impactful marketing strategies in roles such as:

• Data Analytics Manager
• Digital Marketing Manager
• Business Intelligence Director
• Strategic Marketing Leader
• Digital Transformation Consultant

With Roehampton Online, learning is possible anywhere, anytime, and in any way. In this programme, you’ll work through each forward-looking, research-driven module at your own pace, allowing you to balance your studies and personal commitments with ease.

You’ll engage in a blend of hands-on learning and innovative assessments, applied projects, and a practical dissertation to challenge your analytical thinking and problem-solving skills to prepare you for the real world.

• Strategic Marketing
• Digital Marketing Practice
• Online Consumer Psychology
• Data and Analytics for Marketers
• Business Research Methods
• Maths for Data Science
• Data Visualisation
• Applied Research or Consultancy Project (Dissertation)

Applying

Higher education requirements

This programme prepares you for diverse roles in digital marketing and data analytics. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

English language requirements

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

Communicate insights for business success

Organise and present data insights effectively to support business goals and decision-making.

Solve marketing problems with research

Address digital marketing problems using sustainable solutions, informed by current research and trends.

Lead with data-driven decisions

Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.

Drive strategies with digital marketing tools

Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.

Tell compelling stories with data

Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.

Understand your audience’s psychology

Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.