Move up in the global marketing world with an online degree that boosts your strategic marketing prowess without compromising on your convenience.

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Learning at Roehampton

Get the most out of an online programme designed around your lifestyle and the future you want.

Internationally-recognised degree

Earn a prestigious business qualification, guided by industry experts and respected by employers worldwide.

Boost your business skills from anywhere

Whether you choose to study at home or need to take your studies on the go, our programmes guarantee an outstanding level of quality education.

Personalised learning experiences

Benefit from tailored support and personalised feedback throughout your studies. Our dedicated faculty and resources help you achieve your individual career goals.

Modules

Support

We want you to feel supported during your studies and beyond. As an online student of the University of Roehampton, you’ll benefit from our:

Advanced virtual campus

Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.

Personalised career services

Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.

Global networking opportunities

Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.

About the programme

Break through the noise and become a global marketing powerhouse with our CMI-accredited Online MSc in Global Marketing. This isn’t just about learning strategies—it’s about creating them. Dive deep into the dynamics of international markets, harness cutting-edge digital tools, and build brands that cross borders and cultures. Forget cookie-cutter approaches. Here, you’ll be challenged to think creatively, act boldly, and drive campaigns that make an impact and stay ahead of the curve.

• Global Brand Management
• Strategic Marketing
• Digital Marketing Practice
• Financial Performance Management
• Global Strategic Management
• Leadership and Change Management
• Business Research Methods
• Dissertation or Consultancy Practice

What skills will you gain?

Career

In learning advanced marketing principles and gaining hands-on experience, you’ll go on to work in a diverse range of positions within the dynamic global business landscape:

• International marketing manager 
• Global brand manager
• Market research analyst
• Digital marketing specialist
• Marketing consultant
• Social media executive
• Digital account manager

Over 10 weeks, each 20-credit module will challenge you to stretch your professional skills and gain real-world applications you can immediately use on the job. You’ll work through a variety of assessments, collaborate with a global network of peers, and engage in interactive discussions, all designed to deepen your expertise and broaden your perspectives. 

Applying

Higher education requirements

To be eligible for our online degrees, you should hold a second-class honours degree from a recognised university. However, we also encourage non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply as well.

English language requirements

Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue. Accepted language tests and scores for postgraduate degrees include:

• IELTS Academic – 6.5 overall
• Roehampton’s English Language Test – 6.5 overall
• Kaplan Test of English – 478-509 overall 
• TOEFL IBT – 89 overall
• PTE Academic – 59 overall
• Cambridge – 176 overall

Craft innovative digital strategies

Master digital strategy development, leveraging tools to drive impactful campaigns and enhance brand presence.

Hone financial management skills

Apply financial analytics to optimise digital marketing investments for sustainable growth.

Embrace organisational change

Drive digital transformation, empowering teams to innovate in a rapidly evolving landscape.

Navigate global markets

Analyse diverse markets, adapt strategies to cultural nuances and take on international opportunities.

Streamline supply chains

Integrate the latest innovative solutions to make digital marketing operations more efficient.

Excel in research and analysis

Develop rigorous analytical skills for practical global marketing scenarios.

Accreditation

Our Online MSc Global Marketing is accredited by the Chartered Management Institute (CMI), enhancing your career prospects and expanding your professional network across diverse industries and sectors. 

This dynamic qualification not only validates your managerial skills but also positions you to become a career-defining leader in the global marketplace, with the support of Roehampton and CMI’s extensive expertise and resources.