Take centre stage in the global marketing arena with data-defined expertise.

Ranked in the top 15% of young universities worldwide

Times Higher Education Young University Rankings, 2024

Top 10 for postgrad
satisfaction

Postgraduate Taught Experience Survey, 2023

#1 modern university in london 

Times Good University, 2022

Learning at Roehampton

Maximise your learning experience with an online programme built to fit your goals and lifestyle.

Earn a stand-out credential

Specialise your focus and gain a globally recognised qualification, designed by industry experts and valued by employers worldwide.

Boost your professional skills from anywhere

At home or on the go, our programmes deliver an outstanding level of quality education no matter where life takes you.

Personalised learning experiences

Achieve your career goals with tailored support and personalised feedback throughout your studies from our dedicated academic and career teams.

Modules

Support

We want you to feel supported during your studies and beyond. As an online student of the University of Roehampton, you’ll benefit from our:

Advanced virtual campus

Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.

Personalised career services

Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.

Global networking opportunities

Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.

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About the programme

In today’s competitive business landscape, data-driven decisions are key to successful marketing strategies. As a graduate of this degree, you’ll be equipped with the expertise to combine global marketing knowledge with the analytical skills needed to interpret complex data and drive impactful marketing campaigns. 

You’ll explore consumer behaviour, digital trends, and market segmentation while learning how to use analytical tools to shape marketing strategies on a global scale. 

Whether you're looking to improve brand visibility or lead large-scale marketing teams, this programme will help you unlock the power of data to transform how businesses approach marketing in an increasingly interconnected world.

• Global Brand Management
• Strategic Marketing
• Digital Marketing Practice
• Global Strategic Management
• Business Research Methods
• Data Analytics
• Data Visualisation
• Applied Research or Consultancy Project (Dissertation)

What skills will you gain?

Career

By mastering global marketing strategies and data analysis, you’ll be well-positioned to lead in data-driven marketing roles in both startup and large-scale settings:

• Global Marketing Manager
• Marketing Data Analyst
• Social Media Strategist
• Digital Analytics Manager
• Market Research Director
• Customer Insights Manager
• Marketing Data Analyst

With Roehampton Online, learning is possible anywhere, anytime, and in any way. In this programme, you’ll work through each forward-looking, research-driven module at your own pace, allowing you to balance your studies and personal commitments with ease.

You’ll engage in a blend of hands-on learning and innovative assessments, applied projects, and a practical dissertation to challenge your analytical thinking and problem-solving skills to prepare you for the real world.

Applying

Higher education requirements

This programme prepares you to develop advanced marketing and data analytics skills, equipping you to excel in global marketing roles. To be eligible, you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

English language requirements

This programme is taught in English. Non-native English speakers are required to demonstrate an English-language proficiency equivalent to IELTS 6.5 overall, with no component below 5.5, or TOEFL 600. If your IELTS score is 6.0, you may be eligible to take Roehampton’s online pre-sessional English course to help prepare for your studies.

Master strategic decision-making

Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.

Conduct actionable business research

Formulate sustainable solutions to marketing problems, informed by current research and trends.

Innovate in digital marketing practices

Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.

Develop data-driven marketing strategies 

Understand and apply global marketing strategies and tools to address real-world business challenges.

Leverage data analytics for strategic decisions 

Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.

Craft effective marketing plans

Absorb global market information to create and communicate effective marketing and distribution strategies.