Online MSc Global Marketing
Advance your career in global marketing with a CMI-accredited degree that sharpens your strategic skills while fitting seamlessly into your schedule.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500 (regional discounts available)
Become a global marketing powerhouse
Break through the noise and learn how to create and implement marketing strategies that stand out with our CMI-accredited Online MSc in Global Marketing. On this programme, you’ll explore how international markets work, harness cutting-edge digital tools, and
gain the skills you need to build brands that cross borders and cultures.
Forget cookie-cutter approaches – here, you’ll be challenged to think creatively, act boldly, and drive campaigns that make an impact and stay ahead of the curve.
Accreditation
Our Online MSc is accredited by the Chartered Management Institute (CMI), giving you in-demand skills and connecting you with a wide professional network. With this accreditation on your CV, you’ll be ready to take on leadership roles and make a real impact in today’s global business world.
How you’ll study
Online learning environment
The MSc Global Marketing is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers from international marketing and brand management are integrated throughout the programme.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.
Assessment methods
Assessment is grounded in real-world marketing practice. You will work through case studies drawn from global marketing and brand management scenarios, interactive workshops, group assignments, and individual written submissions. The programme bridges marketing strategy with business management, including modules in financial performance and global strategic management. The programme culminates in an Applied Research or Consultancy Project focused on a genuine marketing challenge.
Support and feedback
You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.
Academic requirements
To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Fees and funding
Tuition fees for the MSc Global Marketing are £9,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.
Alumni discount
Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.
International students
International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.
Career impact
Marketing on a global stage
As organisations expand across borders, they need marketing professionals who can manage brand consistency, adapt to local markets, and lead strategy across regions and cultures. The MSc Global Marketing prepares you for this role, combining international marketing expertise with leadership and financial management skills.
Roles our graduates pursue
The programme’s combination of global marketing strategy and business management prepares you for senior and international marketing roles, including:
- International marketing manager – leading marketing strategy across multiple countries and regions
- Global brand manager – managing brand identity, positioning, and equity across international markets
- Market research analyst – conducting research to inform marketing strategy and product development
- Marketing consultant – advising organisations on marketing strategy, brand development, and market entry
- Digital account manager – managing client relationships and digital campaigns in agency environments
Dedicated careers support
Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.
The CMI advantage
As a CMI-accredited programme, the MSc gives you more than a marketing degree. You gain access to the Chartered Management Institute’s professional network, along with industry resources, events, and a recognised credential that strengthens your professional profile in a competitive job market.
Why choose this programme
CMI-accredited
The programme is accredited by the Chartered Management Institute, giving you a professionally recognised credential alongside your marketing degree. CMI accreditation connects you to a network of over 180,000 managers and leaders, with access to industry resources, mentoring, and professional development opportunities.
Global brand focus
A dedicated Global Brand Management module gives you the skills to build, manage, and grow brands across international markets. This is a strategic, senior-level capability that positions you for brand leadership roles in multinational organisations.
Marketing and business combined
The programme bridges marketing with business management through modules in financial performance, global strategic management, and leadership. You graduate with the marketing expertise and the commercial understanding to influence at senior levels.
A University of London degree
The University of Roehampton is based in London, one of the world’s leading centres for media, advertising, and global brand management. Your MSc carries the credibility of a London university, positioning you for international marketing roles across agencies, corporates, and consultancies.
Four intakes per year
Start in January, March, June, or September. Whether you are between roles, planning a move into international marketing, or looking to advance your existing career, there is always a start date within reach.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of global marketing relevant to industry standards.
Back your business career with top-tier skills
Craft innovative digital strategies
Master digital strategy development, leveraging tools to drive impactful campaigns and enhance brand presence.
Hone financial management skills
Apply financial analytics to optimise digital marketing investments for sustainable growth.
Embrace organisational change
Drive digital transformation, empowering teams to innovate in a rapidly evolving landscape.
Navigate global markets
Analyse diverse markets, adapt strategies to cultural nuances and take on international opportunities.
Streamline supply chains
Integrate the latest innovative solutions to make digital marketing operations more efficient.
Excel in research and analysis
Develop rigorous analytical skills for practical global marketing scenarios.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
Enquire now