MSc in Digital Marketing Online 

Rankings

About the degree  

Growing your career the digital way has never been more powerful. Our IDM-accredited Online MSc in Digital Marketing is your launchpad into the dynamic world of digital influence. You won’t just learn the basics, you’ll master the strategies that drive engagement and deliver results in today’s fast-paced market. Immerse yourself in the latest digital trends, from social media tactics to data-driven decision-making, and gain the skills to lead impactful campaigns.

Do it all on your own terms – studying when, where, and how you like through our cutting-edge virtual learning platform, equipped with the resources and support you need to thrive in the digital age.

Why join this programme?

Study 100% online

Access your course content through our learner-friendly virtual platform. From anywhere, work through lectures, case studies, seminars, and other interactive activities.

Grow into a digital-savvy leader 

Build your expertise in digital marketing by applying the latest tools and techniques to real-world scenarios.

Personalised learning experience 

Benefit from tailored support and personalised feedback throughout your studies. Our dedicated faculty and on-demand resources help you achieve your individual career goals.

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Joint number 1 modern university in UK for Research

(Research Excellence Framework 2021)

Ranked in the top 15% of young universities worldwide 

(Times Higher Education Young University Rankings, 2024)

Silver in the 2023 Teaching Excellence Framework (TEF)

(Teaching  Excellence Framework )

Number 1 modern university in London

(Times Good University Guide 2022)

Accreditation

Our online MSc in Digital Marketing is accredited by the Institute of Data and Marketing (IDM), the UK’s premier network for digital and data-driven marketing professionals. 

With this qualification, you’ll enhance your marketing credibility and gain access to a wide range of career development opportunities. You'll benefit from extensive industry resources, gain insights from leading experts, and connect with a global network of professionals, all of which can accelerate your career and open doors to exciting new prospects.

Faculty

The University of Roehampton London 

Since the 1840s, the University of Roehampton has been recognised as one of London’s premiere higher education institutions, delivering world-class, expert-led programmes
to learners in the UK and beyond. 

For over a decade, we’ve been at the forefront of the online learning movement, offering a range of online courses and degrees that meet people where they are in life and the world. 

We always keep our students and our academic excellence top-of-mind. In 2024, we ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings). And for the second year in a row, we were among the top 10 UK universities for postgraduate satisfaction (Postgraduate Taught Experience Survey).

The skills you’ll develop

Strategic marketing skills

Develop advanced strategic marketing techniques to align marketing plans with business goals.

Digital marketing practices

Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.

Online consumer psychology

Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.

Social media expertise

Leverage social media platforms and influencers for brand awareness and engagement.

Data analytics proficiency

Make sense of marketing information through data analytics to measure performance and make data-driven decisions.

Emerging digital trends

Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.

Entry requirements

English language requirements

Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue. Accepted language tests and scores for postgraduate degrees include:

• IELTS Academic – 6.5 overall
• Roehampton’s English Language Test – 6.5 overall
• Kaplan Test of English – 478-509 overall (equivalent to IELTS 6.5 overall)
• TOEFL IBT – 89 overall
• PTE Academic – 59 overall
• Cambridge – 176 overall

Higher education requirements

To be eligible for our online degrees, you should hold a second-class honours degree from a recognised university. However, we also encourage non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply as well.

Fees and funding opportunities

Study Loans

For applicants from England and Wales, you can apply for a Master's Loan of up to £12,471 from Student Finance for the 2023/24 academic year throughout the course. This amount can be at your discretion to be used towards fees, maintenance costs, or other related costs. If your course lasts for more than a year, the loan will be divided equally across each year of your course.

Repayment Terms

Loans are repayable once you earn over £21,000 per annum and will be repaid over a maximum of 30 years. Further information about interest rates and other details are available with Student Finance England.

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Modules

Over 10 weeks, each 20-credit module will challenge you to stretch your professional skills and gain real-world applications you can immediately use on the job. You’ll work through a variety of assessments, collaborate with a global network of peers, and engage in interactive discussions, all designed to deepen your expertise and broaden your perspectives

• Strategic Marketing 
• Digital Marketing Practice 
• Emerging Digital Issues 
• Online Consumer Psychology

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• Social Media and Influencers 
• Data and Analytics for Marketers  
• Business Research Methods 
• Dissertation or Consultancy Project