Advance your digital marketing career with our flexible online MSc, accredited by Institute of Data and Marketing. 

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Learning at Roehampton

Get the most out of an online programme designed around your lifestyle and the future you want.

Internationally-recognised degree

Earn a prestigious business qualification, guided by industry experts and respected by employers worldwide.

Boost your business skills from anywhere

Whether you choose to study at home or need to take your studies on the go, our programmes guarantee an outstanding level of quality education.

Personalised learning experiences

Benefit from tailored support and personalised feedback throughout your studies. Our dedicated faculty and resources help you achieve your individual career goals.

Modules

Support

We want you to feel supported during your studies and beyond. As an online student of the University of Roehampton, you’ll benefit from our: 

Advanced virtual campus

Get access to our cutting-edge virtual learning platform, Canvas, where you can find additional online resources and materials at your disposal.

Personalised career services

Just as you would on-campus, online graduate students are supported by our dedicated Careers Support Team, offering hands-on guidance and expert assistance from day one.

Global networking opportunities

Connect with a diverse community of professionals and peers from around the world, expanding your network and gaining valuable insights into global business practices.

About the programme

Our IDM-accredited Online MSc in Digital Marketing is your launchpad into the dynamic world of digital influence. You won’t just learn the basics, you’ll master the strategies that drive engagement and deliver results in today’s fast-paced market. Immerse yourself in the latest digital trends, from social media tactics to data-driven decision-making, and gain the skills to lead impactful campaigns. 

Accreditation

Our online MSc in Digital Marketing is accredited by Institute of Data and Marketing (IDM), the UK’s premier network for digital and data-driven marketing professionals. 

With this qualification, you’ll enhance your marketing credibility and gain access to a wide range of career development opportunities. You'll benefit from extensive industry resources, gain insights from leading experts, and connect with a global network of professionals, all of which can accelerate your career and open doors to exciting new prospects.

• Strategic Marketing
• Digital Marketing Practice
• Emerging Digital Issues
• Online Consumer Psychology
• Social Media and Influencers
• Data and Analytics for Marketers
• Business Research Methods
• Dissertation or Consultancy Project

What skills will you gain?

Career

With advanced digital marketing strategies and hands-on experience, you’ll complete this degree ready to create impactful campaigns, drive online engagement, and lead in a variety of managerial roles:

• Digital marketing manager
• Social media strategist
• SEO specialist
• Content marketing manager
• Email marketing manager

Over 10 weeks, each 20-credit module will challenge you to stretch your professional skills and gain real-world applications you can immediately use on the job. You’ll work through a variety of assessments, collaborate with a global network of peers, and engage in interactive discussions, all designed to deepen your expertise and broaden your perspectives. 

Applying

Higher education requirements

To be eligible for our online degrees, you should hold a second-class honours degree from a recognised university. However, we also encourage non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply as well.

English language requirements

Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue. Accepted language tests and scores for postgraduate degrees include:

• IELTS Academic – 6.5 overall
• Roehampton’s English Language Test – 6.5 overall
• Kaplan Test of English – 478-509 overall 
• TOEFL IBT – 89 overall
• PTE Academic – 59 overall
• Cambridge – 176 overall

Strategic marketing skills

Develop advanced strategic marketing techniques to align marketing plans with business goals.

Digital marketing practices

Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.

Online consumer psychology

Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.

Social media expertise

Leverage social media platforms and influencers for brand awareness and engagement.

Data analytics proficiency

Make sense of marketing information through data analytics to measure performance and make data-driven decisions.

Emerging digital trends

Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.

Uncover specialised degrees to accelerate your digital marketing career.