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Online MBA with Marketing

Sharpen your skills on a specialised MBA degree that fits around you.

Start Dates: January, March, June, September

Duration: 1 year full-time, 2 years part-time

Study Mode: Online

Fees: £10,500 (regional discounts available)

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Designed for professionals at any stage of their career, our Online MBA with Marketing degree focuses on building your leadership capabilities while advancing your expertise in marketing strategy.

Through problem-based learning and research-informed teaching, you’ll explore topics such as global brand management, digital trends, and financial analysis, leaving you ready to tackle real-world business challenges and drive innovation with confidence.

The MBA with Marketing is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers and visiting industry leaders are integrated throughout the programme, providing direct insight into current marketing and business practice.

Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.

Assessment is grounded in real-world application. You will work through case studies based on live business and marketing scenarios, interactive workshops, group assignments, and individual written submissions. Tools such as Mentimeter and live polling are used within sessions to create an engaging, participatory learning experience. The programme culminates in an Applied Research or Consultancy Project, where you tackle a genuine business or marketing challenge and produce work with direct professional value.

You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.

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To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.

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Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.

  • IELTS Academic – 6.5 overall
  • Roehampton’s English Language Test – 6.5 overall
  • Kaplan Test of English – 478-509 overall 
  • TOEFL IBT – 89 overall
  • PTE Academic – 59 overall
  • Cambridge – 176 overall

Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom. On this degree, you’ll complete all core modules and two electives. 

Learn how to confidently assess and apply essential business tools to drive improvement and growth. You’ll explore practical strategies for navigating challenges, leveraging alliances, and staying competitive in a constantly evolving market.

Develop the skills to tackle complex business challenges with confidence. This module focuses on critical thinking, research design, and ethical decision-making to help you find innovative solutions and create impactful proposals.

Step into the role of a professional consultant, mastering the art of client engagement, team collaboration, and effective communication. Through real-world projects, you’ll hone your ability to drive change and deliver results.

Explore how global organisations create value through innovative marketing strategies. From targeting and positioning to digital transformation and product innovation, you’ll discover how to craft solutions that resonate with today’s consumers.

Understand the dynamics of organisational change and how to lead teams through it effectively. This module equips you with the tools to navigate challenges, inspire your team, and create long-lasting positive impact.

Gain a strong foundation in financial management, from budgeting and performance metrics to integrated reporting. Learn to make informed decisions that drive organisational success in a global context.

Learn how to build and manage powerful global brands. Explore strategies for brand positioning, consumer behaviour, and market trends to drive brand equity and growth in international markets.

Explore the impact of emerging digital technologies on business. This module covers trends in digital transformation, AI, cybersecurity, and more, preparing you to leverage technology for innovation and growth.

Bring your learning together in a final dissertation, exploring a topic or issue that matters to you in the field.

Tuition fees for the MBA with Marketing are £10,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.

Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.

UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.

International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.

Marketing is evolving rapidly. Digital channels, data analytics, and shifting consumer behaviour demand leaders who can connect brand strategy with business performance. The MBA with Marketing prepares you to operate at the intersection of marketing and senior management, where strategic decisions about brand, audience, and growth are made.

The combination of MBA core modules and marketing specialism prepares you for senior roles that bridge business strategy and marketing execution, including:

  • Marketing Director – setting brand direction and overseeing marketing operations at an organisational level
  • Digital Marketing Strategist – designing and executing digital campaigns that drive growth
  • Brand Development Manager – building and managing brand identity across markets
  • Product Marketing Manager – positioning products and managing go-to-market strategy
  • Marketing Communications Manager – leading integrated communications and stakeholder engagement

Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.

Senior marketing roles increasingly require business acumen, including financial literacy, strategic planning, and leadership capability, alongside specialist marketing knowledge. An MBA with a marketing focus signals that you bring both, making you a stronger candidate for roles where marketing drives business strategy.

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You graduate with the full breadth of an MBA – strategy, finance, leadership, and operations – plus a structured specialism in marketing through dedicated modules in global brand management and emerging digital issues. This dual capability positions you for senior roles that require both business leadership and marketing expertise.

The University of Roehampton is based in London, one of the world’s leading centres for media, advertising, and brand-driven business. Your MBA carries the credibility of a London university, positioning you for marketing leadership roles in agencies, corporates, and consultancies.

Case studies drawn from real marketing and business scenarios, group workshops, and a consultancy-style dissertation ensure that your learning translates directly into professional capability. You graduate with work you can apply in your organisation immediately.

Four intakes per year (January, March, June, September), fully online delivery, and the choice of full-time or part-time study mean you can develop marketing leadership skills without stepping away from your career.

You will study alongside business and marketing professionals from around the world, building a network that spans industries, markets, and geographies. This global perspective enriches your understanding of brand strategy and consumer behaviour across cultures.

Your MBA is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of marketing relevant to industry standards.

Develop your ability to create and implement innovative marketing strategies that align with business goals, driving growth and competitive positioning.

Gain expertise in managing brand identity, positioning, and global marketing efforts, ensuring sustained growth and market dominance across markets.

Use analytical insights to make informed business decisions that optimise marketing performance and enhance an organisation’s financial growth.

Harness cutting-edge digital tools and marketing trends to shape strategies that boost brand visibility, engagement, and business success.

Cultivate ethical leadership and change management skills to inspire teams, navigate organisational transformations, and ensure long-term business success.

Apply critical thinking, research methods, and innovative problem-solving techniques to address multifaceted business and marketing issues.

The Roehampton difference

Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.

Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.

Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.

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Support at every step

We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.

Enquire now

Yes. The MBA with Marketing is delivered entirely online, designed for professionals who want to combine senior business skills with marketing expertise. All materials are accessible through the university's virtual learning platform, and you can study full-time over one year or part-time over two. Four start dates - January, March, June, and September - give you flexibility on when you begin.

Yes. You will receive the same University of Roehampton MBA as on-campus students. Your degree certificate makes no distinction between study modes. As an online student, you are a full member of the university community with access to academic resources, the library, and dedicated student support services.

UK residents may be eligible for a Postgraduate Master's Loan through the UK Government, worth up to £12,167. The loan is not means-tested and is paid directly to you. Roehampton also offers a 20% alumni discount for graduates returning to study. For full details on eligibility and how to apply, visit the government's student finance website.

No. You will typically need a second-class honours degree from a recognised university, but applications from non-graduates with relevant professional experience and candidates with third-class honours degrees are also considered. The programme builds your marketing expertise progressively alongside core MBA disciplines, making it suitable for career changers and those looking to formalise existing experience.

The standard MBA offers four general elective choices. The MBA with Marketing directs two of your elective slots into dedicated marketing modules, Global Brand Management and Emerging Digital Issues, giving you a structured specialism in marketing strategy and digital marketing alongside the full MBA core. Choose this programme if you want your MBA to have a clear marketing focus.