Online MSc Digital Marketing
Advance your digital marketing career at a top modern university on this IDM-accredited online master’s degree.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500 (regional discounts available)
Transform your digital marketing influence
Our IDM-accredited Online MSc Digital Marketing degree is your launchpad into the world of online marketing. You won’t just learn the basics, you’ll master the strategies that drive engagement and deliver results in today’s fast-paced and digitally-driven market.
Immerse yourself in the latest digital trends, from social media tactics to data-driven decision-making, and gain the skills to lead impactful campaigns.
Accreditation
Our Online MSc in Digital Marketing is accredited by the Institute of Data and Marketing (IDM), the UK’s leading network for digital and data-driven marketing professionals.
This accreditation boosts your professional credibility and gives you access to extensive industry resources, expert insights, and a global community of marketing professionals.
How you’ll study
Online learning environment
The MSc Digital Marketing is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers from digital marketing and data-driven businesses are integrated throughout the programme.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.
Assessment methods
Assessment is grounded in real-world digital marketing practice. You will work through case studies, digital campaign analyses, social media strategies, interactive workshops, group assignments, and individual written submissions. The programme covers the full digital marketing landscape, from SEO and social media to consumer psychology and data analytics for marketers. The programme culminates in an Applied Research or Consultancy Project focused on a genuine digital marketing challenge.
Support and feedback
You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.
Academic requirements
To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Fees and funding
Tuition fees for the MSc Digital Marketing are £9,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.
Alumni discount
Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.
International students
International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.
Career impact
A sector that never stops growing
Digital marketing is one of the fastest-growing sectors in the global economy. As consumer attention shifts to online channels, organisations are investing heavily in professionals who can plan, execute, and measure digital campaigns. The MSc Digital Marketing gives you the specialist skills to lead in this space.
Roles our graduates pursue
The programme’s depth across digital channels, consumer psychology, and marketing analytics prepares you for specialist and senior roles, including:
- Digital marketing manager – leading digital strategy, campaign execution, and performance measurement
- Social media strategist – managing brand presence, content strategy, and community engagement across social platforms
- SEO specialist – optimising website visibility and organic search performance
- Content marketing manager – developing and managing content strategies that drive engagement and conversion
- Email marketing manager – designing and optimising email campaigns for customer acquisition and retention
Dedicated careers support
Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.
The IDM advantage
IDM accreditation is recognised across the digital marketing industry. It signals to employers that your qualification is current, practical, and aligned with the skills that agencies and brands are hiring for. Combined with a master’s degree from a London university, it gives you a strong foundation for career progression.
Why choose this programme
IDM-accredited
The programme is accredited by the Institute of Data and Marketing, the UK’s leading professional body for data-driven marketing. IDM accreditation confirms that the curriculum meets industry standards and that graduates are equipped with the skills that digital marketing employers are looking for.
Complete digital marketing curriculum
Six dedicated marketing modules cover the full breadth of digital marketing – strategic marketing, digital marketing practice, emerging digital issues, online consumer psychology, social media and influencers, and data analytics for marketers. You graduate with specialist depth, not a surface-level overview.
A University of London degree
The University of Roehampton is based in London, one of the world’s leading centres for media, advertising, and digital commerce. Your MSc carries the credibility of a London university, positioning you for digital marketing roles in agencies, brands, and consultancies.
Emerging technologies
The programme covers emerging digital issues including AI, blockchain, and data-driven decision-making, preparing you for a marketing landscape that is constantly evolving. You graduate with an understanding of not just today’s tools, but the technologies that will shape marketing practice in the years ahead.
Four intakes per year
Start in January, March, June, or September. Whether you are between roles, planning a move into digital marketing, or looking to advance your existing career, there is always a start date within reach.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of digital marketing relevant to industry standards.
Back your business career with top-tier skills
Upskill in strategic marketing
Develop advanced strategic marketing techniques to align marketing plans with business goals.
Apply marketing best practices
Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.
Understand the consumer psyche
Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.
Become a social media expert
Leverage social media platforms and influencers for brand awareness and engagement.
Work with data proficiently
Make sense of marketing information through data analytics to measure performance and make data-driven decisions.
Keep a pulse on digital trends
Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
Enquire now