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Online MSc Digital Marketing

Advance your digital marketing career at a top modern university on this IDM-accredited online master’s degree.

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Start Dates: January, March, June, September

Duration: 1 year full-time, 2 years part-time

Study Mode: Online

Fees: £9,500

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Transform your digital marketing influence

Our IDM-accredited Online MSc Digital Marketing degree is your launchpad into the world of online marketing. You won’t just learn the basics, you’ll master the strategies that drive engagement and deliver results in today’s fast-paced and digitally-driven market.

Immerse yourself in the latest digital trends, from social media tactics to data-driven decision-making, and gain the skills to lead impactful campaigns.

Accreditation 

Our Online MSc in Digital Marketing is accredited by the Institute of Data and Marketing (IDM), the UK’s leading network for digital and data-driven marketing professionals. 

This accreditation boosts your professional credibility and gives you access to extensive industry resources, expert insights, and a global community of marketing professionals.

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Back your business career with top-tier skills

Upskill in strategic marketing

Develop advanced strategic marketing techniques to align marketing plans with business goals.

Apply marketing best practices

Master SEO, SEM, email marketing, and content marketing for online engagement and conversions.

Understand the consumer psyche

Understand the behaviour and psychology of online consumers to tailor marketing strategies that effectively influence and engage your target audience.

Become a social media expert

Leverage social media platforms and influencers for brand awareness and engagement.

Work with data proficiently

Make sense of marketing information through data analytics to measure performance and make data-driven decisions.

Keep a pulse on digital trends

Stay ahead of the curve by exploring emerging digital issues, including AI, blockchain, and new technologies shaping the future of digital marketing.

The Roehampton difference

Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.

Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.

Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.

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Flexible, online modules

Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.

Learn how global companies craft marketing strategies to deliver customer value and maintain competitive advantages in a complex, digitalised world. Apply key concepts like market orientation, segmentation, targeting, and the marketing mix to real-world scenarios in international markets.

Critically evaluate the purpose and design of digital marketing strategies while developing the skills needed to effectively contribute to the creation of digital marketing projects in your future career. Begin to explore how digital tools, techniques, and concepts are transforming traditional marketing practices.

Explore cutting-edge trends in digital marketing, including AI, e-loyalty, and online branding, and their impact on strategy and decision-making in a global context.

Examine the psychological aspects of consumer behaviour in digital environments, applying these insights to critically evaluate current trends in online consumer culture.

Analyse social media engagement techniques and explore best practices for managing and evaluating social media presence. Learn to effectively utilise a mix of platforms in a business context.

Gain strategic insights into developing strong data and analytics capabilities to guide operational and strategic marketing decisions. Understand data’s role in marketing to make informed, data-driven decisions.

Learn essential research techniques for business and management. Explore different research approaches, critically evaluate factors affecting research quality, and effectively use academic literature.

Bring your learning together in a final dissertation, exploring a topic or issue that matters to you in the field.
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Support at every step

We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.

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Academic requirements

To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.

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Language requirements

Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.

  • IELTS Academic – 6.5 overall
  • Roehampton’s English Language Test – 6.5 overall
  • Kaplan Test of English – 478-509 overall 
  • TOEFL IBT – 89 overall
  • PTE Academic – 59 overall
  • Cambridge – 176 overall

Career impact

With advanced digital marketing strategies and hands-on experience, you’ll complete this degree ready to create big campaigns and carry out bold visions in a variety of managerial roles:

  • Digital marketing manager
  • Social media strategist
  • SEO specialist
  • Content marketing manager
  • Email marketing manager

As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers.

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Get in touch with us today!