Online MSc Digital Marketing & Data Analytics
Get ahead in the digital world with a dual-specialised path that combines marketing and data expertise.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500 (regional discounts available)
Make an impact with data-led marketing
This flexible, online degree sharpens your digital marketing expertise while equipping you with the skills to leverage data for impactful, data-driven campaigns. You’ll master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology.
With a focus on leadership, the programme ensures you’re ready to tackle societal issues impacting the digital sector ethically, navigate the complexities of the Fourth Industrial Revolution and drive measurable results.
How you’ll study
Online learning environment
The MSc Digital Marketing & Data Analytics is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers from marketing analytics and data-driven businesses are integrated throughout the programme.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.
Assessment methods
Assessment combines marketing application with data analysis. You will work through case studies, data-driven marketing projects, interactive workshops, group assignments, and individual written submissions. The programme bridges the gap between creative marketing strategy and quantitative analysis, with modules covering both digital marketing practice and data science foundations. The programme culminates in an Applied Research or Consultancy Project.
Support and feedback
You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.
Academic requirements
To be eligible, you should hold a second-class honours degree (2:2 UK equivalent) in a STEM-based subject. We also welcome applications from non-graduates with relevant professional qualifications and candidates with third-class honours degrees.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Fees and funding
Tuition fees for the MSc Digital Marketing & Data Analytics are £9,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.
Alumni discount
Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.
International students
International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.
Career impact
The data-driven marketer
The marketing industry is undergoing a fundamental shift towards data-driven decision-making. Organisations need marketers who can do more than create campaigns – they need professionals who can measure performance, analyse customer behaviour, and optimise marketing spend through data. This programme gives you both skill sets.
Roles our graduates pursue
The programme’s dual focus on digital marketing and data analytics prepares you for roles that require both creative marketing thinking and analytical rigour, including:
- Data analytics manager – leading analytics teams and translating data into marketing strategy
- Digital marketing manager – directing digital campaigns with data-driven decision-making at their core
- Business intelligence director – overseeing data infrastructure and performance reporting for marketing and business functions
- Strategic marketing leader – setting marketing direction based on data insights and market analysis
- Digital transformation consultant – advising organisations on integrating data analytics into marketing operations
Dedicated careers support
Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.
The dual-expertise advantage
Professionals with combined marketing and data analytics skills are in a stronger position than specialists in either field alone. The ability to extract insights from data and translate them into effective marketing strategies is one of the most sought-after skill combinations in the current job market.
Why choose this programme
Where digital marketing meets data science
This programme sits at the intersection of digital marketing and data analytics, two of the fastest-growing areas in modern business. You will learn to use data to drive marketing strategy, measure campaign performance, and extract actionable insights from marketing datasets.
Quantitative depth
Dedicated modules in Maths for Data Science and Data Visualisation give you the analytical foundation that most marketing programmes lack. You graduate with the ability to work with data at a level that sets you apart from marketers who rely on intuition and experience alone.
A University of London degree
The University of Roehampton is based in London, one of the world’s leading centres for digital commerce, media, and data-driven business. Your MSc carries the credibility of a London university.
Consumer psychology
A dedicated Online Consumer Psychology module gives you insight into how consumers behave in digital environments – how they discover, evaluate, and purchase products and services online. This understanding is valuable in a world where personalisation and behavioural targeting drive marketing performance.
Four intakes per year
Start in January, March, June, or September. Whether you are between roles, planning a career that combines marketing and analytics, or looking to formalise existing experience, there is always a start date within reach.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of digital marketing and data analytics relevant to industry standards.
Back your business career with top-tier skills
Drive strategies with digital marketing tools
Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.
Tell compelling stories with data
Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.
Understand your audience’s psychology
Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.
Communicate insights for business success
Organise and present data insights effectively to support business goals and decision-making.
Solve marketing problems with research
Address digital marketing problems using sustainable solutions, informed by current research and trends.
Lead with data-driven decisions
Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
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