Online MSc Digital Marketing & Data Analytics
Get ahead in the digital world with a dual-specialised path that combines marketing and data expertise.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500
Make an impact with data-led marketing
This flexible, online degree sharpens your digital marketing expertise while equipping you with the skills to leverage data for impactful, data-driven campaigns. You’ll master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology.
With a focus on leadership, the programme ensures you’re ready to tackle societal issues impacting the digital sector ethically, navigate the complexities of the Fourth Industrial Revolution and drive measurable results.
Back your business career with top-tier skills
Drive strategies with digital marketing tools
Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.
Tell compelling stories with data
Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.
Understand your audience’s psychology
Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.
Communicate insights for business success
Organise and present data insights effectively to support business goals and decision-making.
Solve marketing problems with research
Address digital marketing problems using sustainable solutions, informed by current research and trends.
Lead with data-driven decisions
Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
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Academic requirements
To be eligible, you should hold a second-class honours degree (2:2 UK equivalent) in a STEM-based subject. We also welcome applications from non-graduates with relevant professional qualifications and candidates with third-class honours degrees.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Career impact
With your robust marketing expertise and data analytics skills, you’ll be ready to lead in digital spaces and start-ups, driving impactful marketing strategies in roles like:
- Data analytics manager
- Digital marketing manager
- Business intelligence director
- Strategic marketing leader
- Digital transformation consultant
As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers.
