Online MSc Global Business Management with Digital Marketing
Stand out in an ever-evolving job market with double the expertise from a leading modern university.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500 (regional discounts available)
Make a lasting impact in the digital age
Transform your approach to business by combining essential strategies with innovative marketing techniques. This online programme equips you with the skills to navigate the evolving digital landscape, merging core business knowledge with cutting-edge marketing practices.
From mastering international trade and financial performance to understanding online consumer psychology, you’ll gain the strategic insights needed to excel in global business, collaborate with industry experts, and harness digital tools to create impactful marketing strategies.
How you’ll study
Online learning environment
The MSc Global Business Management with Digital Marketing is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers from business and digital marketing are integrated throughout the programme.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.
Assessment methods
Assessment is grounded in real-world application. You will work through case studies drawn from global business and digital marketing scenarios, interactive workshops, group assignments, and individual written submissions. Digital marketing elective modules focus on digital marketing practice and online consumer psychology, the skills that underpin effective digital campaigns. The programme culminates in an Applied Research or Consultancy Project.
Support and feedback
You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.
Academic requirements
To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom. On this degree, you’ll complete all core modules and two electives.
Fees and funding
Tuition fees for the MSc Global Business Management with Digital Marketing are £9,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.
Alumni discount
Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.
International students
International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.
Career impact
Where business management meets digital marketing
Digital marketing is no longer a standalone function – it is integrated into business strategy at every level. Organisations need professionals who understand both the commercial side of business and the digital channels through which customers are acquired, engaged, and retained. This programme prepares you for exactly those roles.
Roles our graduates pursue
The programme’s combination of business management and digital marketing prepares you for roles that bridge commercial strategy and digital execution, including:
- Digital marketing manager – leading digital campaigns and online customer acquisition strategies
- Global brand strategist – developing brand positioning and identity across international markets
- E-commerce specialist – managing online sales channels, conversion optimisation, and digital customer experience
- Online consumer behaviour analyst – using consumer psychology insights to inform marketing strategy
- Digital marketing consultant – advising organisations on digital strategy, channel mix, and performance marketing
Dedicated careers support
Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.
The dual-expertise advantage
Professionals who combine business management skills with digital marketing expertise are well positioned for roles that require both commercial thinking and digital fluency. As digital channels become the primary route to market for most organisations, this combination is increasingly valuable.
Why choose this programme
Business and digital marketing combined
You graduate with a comprehensive business management foundation – strategy, leadership, finance, and supply chain – alongside dedicated digital marketing modules covering digital marketing practice and online consumer psychology. This dual expertise positions you for roles where business strategy and digital marketing intersect.
A University of London degree
The University of Roehampton is based in London, one of the world’s leading centres for media, advertising, and digital commerce. Your MSc carries the credibility of a London university, positioning you for management roles in organisations that depend on digital marketing to drive growth.
Understand the consumer
The Online Consumer Psychology module gives you insight into how consumers behave in digital environments – how they discover, evaluate, and purchase products and services online. This understanding is increasingly valuable in a world where digital channels dominate the customer journey.
Flexible for working professionals
Four intakes per year (January, March, June, September), fully online delivery, and the choice of full-time or part-time study mean you can develop a dual business-and-marketing qualification without stepping away from your career.
Strategic and practical
The programme bridges strategic business management with hands-on digital marketing practice. You will learn to connect marketing tactics with business objectives, a skill that is valued by employers who want marketers who think commercially and managers who understand digital.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of global business management and digital marketing relevant to industry standards.
Back your business career with top-tier skills
Master the art of global strategy
Craft corporate strategies that drive sustainability, strengthen stakeholder relationships, and achieve global business success.
Innovate your marketing approach
Blend digital and traditional marketing strategies to create bold campaigns that capture audiences and build brand loyalty.
Lead with confidence through change
Develop transformative leadership skills to navigate cultural complexities, inspire teams, and adapt to evolving challenges.
Unlock financial growth potential
Gain the expertise to optimise organisational performance with strategic financial management tools and techniques.
Understand what drives decisions
Use consumer psychology to craft campaigns that connect with audiences, enhance customer journeys, and foster brand loyalty.
Expand your influence online
Harness the power of social media and influencers to create compelling campaigns while navigating ethical and legal challenges.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
Enquire now