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Online MSc Global Business Management with Digital Marketing

Stand out in an ever-evolving job market with double the expertise from a leading modern university.

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Start Dates: January, March, June, September

Duration: 1 year full-time, 2 years part-time

Study Mode: Online

Fees: £9,500

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Make a lasting impact in the digital age

Transform your approach to business by combining essential strategies with innovative marketing techniques. This online programme equips you with the skills to navigate the evolving digital landscape, merging core business knowledge with cutting-edge marketing practices.

From mastering international trade and financial performance to understanding online consumer psychology, you’ll gain the strategic insights needed to excel in global business, collaborate with industry experts, and harness digital tools to create impactful marketing strategies.

Back your business career with top-tier skills

Master the art of global strategy

Craft corporate strategies that drive sustainability, strengthen stakeholder relationships, and achieve global business success.

Innovate your marketing approach

Blend digital and traditional marketing strategies to create bold campaigns that capture audiences and build brand loyalty.

Lead with confidence through change

Develop transformative leadership skills to navigate cultural complexities, inspire teams, and adapt to evolving challenges.

Unlock financial growth potential

Gain the expertise to optimise organisational performance with strategic financial management tools and techniques.

Understand what drives decisions

Use consumer psychology to craft campaigns that connect with audiences, enhance customer journeys, and foster brand loyalty.

Expand your influence online

Harness the power of social media and influencers to create compelling campaigns while navigating ethical and legal challenges.

The Roehampton difference

Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.

Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.

Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.

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Flexible, online modules

Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom. On this degree, you’ll complete all core modules and two electives. 

Build the expertise to craft and implement corporate strategies on a global scale, integrating sustainability, data-driven decision-making, and stakeholder relations to drive business success.

Explore how global companies craft strategies to create value and stay competitive in the digital age. Apply key marketing concepts to real-world business challenges, focusing on product innovation and service marketing.

Learn how to lead organisations through change, mastering the strategies to manage cultural differences, employee engagement, and leadership effectiveness in an evolving business environment.

Gain the skills to manage financial resources effectively, using tools like budgeting, the balanced scorecard, and cost analysis to drive organisational performance and support strategic decision-making.

Master the research techniques needed for your capstone project, from design and data analysis to ethical considerations, while developing the critical skills necessary to address real-world business challenges.

Evaluate and design digital marketing strategies, developing skills to create impactful projects. Examine the influence of digital tools on traditional marketing practices in a fast-evolving landscape.

Explore emerging challenges in digital marketing, including AI, e-loyalty, and privacy. Study their societal and business impact, and how they shape global marketing strategies.

Understand consumer behaviour in digital spaces, focusing on motivations and decision-making. Use these insights to enhance digital marketing strategies and customer experiences.

Learn to manage social media presence and leverage platforms for business success. Analyse trends, create social media campaigns, and consider ethical and legal issues.

Bring your learning together in a final dissertation, exploring a topic or issue that matters to you in the field.
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Support at every step

We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.

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Academic requirements

To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.

Language requirements

Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.

  • IELTS Academic – 6.5 overall
  • Roehampton’s English Language Test – 6.5 overall
  • Kaplan Test of English – 478-509 overall 
  • TOEFL IBT – 89 overall
  • PTE Academic – 59 overall
  • Cambridge – 176 overall

Career impact

Having gained robust knowledge and practical experience in global business and digital marketing, you’ll be ready to navigate international markets and drive innovative growth solutions in roles like:

  • Digital marketing manager
  • Global brand strategist
  • E-commerce specialist
  • Online consumer behaviour analyst
  • Digital marketing consultant
  • Social media strategist
  • Data privacy officer

As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers.

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Get in touch with us today!