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Online MSc Global Marketing

Advance your career in global marketing with a CMI-accredied degree that sharpens your strategic skills while fitting seamlessly into your schedule.

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Start Dates: January, March, June, September

Duration: 1 year full-time, 2 years part-time

Study Mode: Online

Fees: £9,500

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Become a global marketing powerhouse

Break through the noise and learn how to create and implement marketing strategies that stand out with our CMI-accredited Online MSc in Global Marketing. On this programme, you’ll explore how international markets work, harness cutting-edge digital tools, and
gain the skills you need to build brands that cross borders and cultures.

Forget cookie-cutter approaches – here, you’ll be challenged to think creatively, act boldly, and drive campaigns that make an impact and stay ahead of the curve.

Accreditation 

Our Online MSc is accredited by the Chartered Management Institute (CMI), giving you in-demand skills and connecting you with a wide professional network. With this accreditation on your CV, you’ll be ready to take on leadership roles and make a real impact in today’s global business world.

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Back your business career with top-tier skills

Craft innovative digital strategies

Master digital strategy development, leveraging tools to drive impactful campaigns and enhance brand presence.

Hone financial management skills

Apply financial analytics to optimise digital marketing investments for sustainable growth.

Embrace organisational change

Drive digital transformation, empowering teams to innovate in a rapidly evolving landscape.

Navigate global markets

Analyse diverse markets, adapt strategies to cultural nuances and take on international opportunities.

Streamline supply chains

Integrate the latest innovative solutions to make digital marketing operations more efficient.

Excel in research and analysis

Develop rigorous analytical skills for practical global marketing scenarios.

The Roehampton difference

Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.

Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.

Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.

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Flexible, online modules

Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.

Examine the intricacies of global brand management by studying successful brand strategies and practices. Gain a comprehensive understanding of brand dynamics and the various approaches to effectively managing brands on a global scale.

Learn how global companies craft marketing strategies to deliver customer value and maintain competitive advantages in a complex, digitalised world. Apply key concepts like market orientation, segmentation, targeting, and the marketing mix to real-world scenarios in international markets.

Critically evaluate the purpose and design of digital marketing strategies while developing the skills needed to effectively contribute to the creation of digital marketing projects in your future career. Begin to explore how digital tools, techniques, and concepts are transforming traditional marketing practices.

Gain a thorough understanding of financial management within both domestic and international contexts. Learn to use accounting, budgeting, and other financial systems to enhance organisational performance and make informed decisions.

Navigate the complexities of international business with a focus on corporate strategy and social responsibility. Understand how sustainability practices shape international business policies, stakeholder relationships, and strategic decisions.

Enhance your leadership capabilities and strategies for managing organisational change. This module provides insights into leading transformation initiatives and fostering adaptability, crucial for achieving positive outcomes in dynamic business environments.

Learn essential research techniques for business and management. Explore different research approaches, critically evaluate factors affecting research quality, and effectively use academic literature.

Bring your learning together in a final dissertation, exploring a topic or issue that matters to you in the field.
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Support at every step

We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.

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Academic requirements

To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.

Language requirements

Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.

  • IELTS Academic – 6.5 overall
  • Roehampton’s English Language Test – 6.5 overall
  • Kaplan Test of English – 478-509 overall 
  • TOEFL IBT – 89 overall
  • PTE Academic – 59 overall
  • Cambridge – 176 overall

Career impact

With advanced marketing knowledge and practical experience, you’ll be ready to thrive in a wide variety of roles within the dynamic world of global business.

  • International marketing manager 
  • Global brand manager
  • Market research analyst
  • Digital marketing specialist
  • Marketing consultant
  • Social media executive
  • Digital account manager

As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers.

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Get in touch with us today!