Online MSc Global Marketing and Data Analytics
Turn insights into impact and take charge of global marketing with a fully online, specialised degree.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500
Unlock the power of data
Looking to improve brand visibility or lead large-scale marketing teams? Transform how businesses approach marketing with our Online MSc Global Marketing and Data Analytics degree. You’ll be equipped with the skills to combine global marketing knowledge with the analytical know-how needed to interpret complex data and drive impactful marketing campaigns.
As a graduate of this programme, you’ll gain a deeper understanding of consumer behaviour, digital trends, market segmentation and how to use analytical tools to shape marketing strategies on a global scale.
Back your business career with top-tier skills
Develop data-driven marketing strategies
Understand and apply global marketing strategies and tools to address real-world business challenges.
Leverage data analytics for strategic decisions
Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.
Craft effective marketing plans
Grasp global market information to create and communicate effective marketing and distribution strategies.
Master strategic decision-making
Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.
Conduct business research
Formulate sustainable solutions to marketing problems, informed by current research and trends.
Innovate in digital marketing practices
Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
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Academic requirements
To be eligible, you should hold a second-class honours degree (2:2 UK equivalent) in a STEM-based subject. We also welcome applications from non-graduates with relevant professional qualifications and candidates with third-class honours degrees.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Career impact
By mastering global marketing strategies and data analysis, you’ll be well-positioned to lead in data-driven marketing roles in both startup and large-scale settings:
- Global marketing manager
- Marketing data analyst
- Social media strategies
- Digital analytics manager
- Market research director
- Customer insights manager
- Marketing data analyst
As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers.
