Online MSc Global Marketing and Data Analytics
Turn insights into impact and take charge of global marketing with a fully online, specialised degree.
Start Dates: January, March, June, September
Duration: 1 year full-time, 2 years part-time
Study Mode: Online
Fees: £9,500 (regional discounts available)
Unlock the power of data
Looking to improve brand visibility or lead large-scale marketing teams? Transform how businesses approach marketing with our Online MSc Global Marketing and Data Analytics degree. You’ll be equipped with the skills to combine global marketing knowledge with the analytical know-how needed to interpret complex data and drive impactful marketing campaigns.
As a graduate of this programme, you’ll gain a deeper understanding of consumer behaviour, digital trends, market segmentation and how to use analytical tools to shape marketing strategies on a global scale.
How you’ll study
Online learning environment
The MSc Global Marketing and Data Analytics is delivered through the university’s Moodle virtual learning environment, combining live and pre-recorded lectures, interactive quizzes, discussion forums, and collaborative group activities. The platform supports a blended approach – you engage with content at your own pace while participating in scheduled seminars and peer discussions that bring your learning to life. Guest speakers from international marketing and analytics are integrated throughout the programme.
Weekly study commitment
Full-time students should expect to dedicate approximately 35-40 hours per week across directed learning, independent study, and assessment preparation. Part-time students typically commit around 15-20 hours. The programme is structured around modules that balance self-paced learning with interactive, tutor-led sessions, so you can build a study routine that works alongside your professional life.
Assessment methods
Assessment bridges global marketing strategy with data analysis. You will work through case studies drawn from international brand management and market analysis scenarios, interactive workshops, group assignments, and individual written submissions. The programme combines strategic modules in global marketing with hands-on data analytics and visualisation. The programme culminates in an Applied Research or Consultancy Project.
Support and feedback
You will receive tailored feedback and guidance from your academic tutors throughout each module. A dedicated student support team is available for academic, technical, and administrative queries. Beyond graduation, Roehampton’s Careers Support Team offers personalised guidance, workshops, networking events, and one-on-one coaching to help you take the next step in your career.
Academic requirements
To be eligible for our online degrees, you’ll normally need a second-class honours degree from a recognised university. We also welcome applications from non-graduates with professional experience, as well as those holding a third-class honours degree.
Language requirements
Our programmes are taught in English. If you’re applying as an international student, you’ll need to provide evidence of your proficiency with a valid qualification issued within the last two years.
- IELTS Academic – 6.5 overall
- Roehampton’s English Language Test – 6.5 overall
- Kaplan Test of English – 478-509 overall
- TOEFL IBT – 89 overall
- PTE Academic – 59 overall
- Cambridge – 176 overall
Flexible, online modules
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.
Fees and funding
Tuition fees for the MSc Global Marketing and Data Analytics are £9,500 for the full programme. Fees cover all teaching, learning materials, assessments, and access to student support services. Regional discounts may be available depending on your location – check your individual programme page or speak with a student recruitment adviser for details.
Alumni discount
Roehampton graduates are eligible for a 20% tuition fee discount when returning for postgraduate study online. This is the only university discount available for 100% online programmes. It cannot be combined with other scholarship offers.
Student loans
UK residents may be eligible for a Postgraduate Master’s Loan through the UK Government, worth up to £12,167. The loan is not means-tested and can be used towards tuition fees and living costs. Visit gov.uk/masters-loan to check your eligibility and apply.
International students
International students are required to pay an initial deposit (IDP) before making the full deposit payment (FDP). This deposit is deducted from your tuition fees when you enrol. Full payment details are confirmed in your offer letter. Contact the student recruitment team if you have questions about international payment arrangements.
Career impact
Global marketing in a data-driven world
International marketing is increasingly driven by data: customer insights, market intelligence, campaign analytics, and performance measurement. Organisations need marketing leaders who can develop global brand strategies and back them with data. This programme prepares you for that role.
Roles our graduates pursue
The programme’s combination of global marketing strategy and data analytics prepares you for senior and international marketing roles, including:
- Global marketing manager – leading marketing strategy and brand management across international markets
- Marketing data analyst – analysing campaign performance, customer behaviour, and market trends
- Social media strategist – managing brand presence and engagement across digital platforms with data-informed decisions
- Market research director – leading consumer research and competitive analysis for global organisations
- Customer insights manager – translating data into actionable marketing insights that drive growth
Dedicated careers support
Roehampton’s Careers Support Team is available to online students from day one through to beyond graduation. Services include personalised one-on-one coaching, tailored workshops, employer networking events, and guidance on CV writing, interview preparation, and career planning.
The global-data advantage
Marketing professionals who combine international brand expertise with data analytics capabilities are in a stronger competitive position than specialists in either area alone. As global marketing becomes more data-driven, this dual skill set is increasingly what employers are looking for in senior marketing hires.
Why choose this programme
Global brand strategy meets data
This programme brings together two critical capabilities: the ability to manage brands across international markets and the analytical skills to measure, optimise, and prove marketing performance through data. You graduate with both strategic and quantitative expertise.
International marketing depth
Dedicated modules in Global Brand Management, Strategic Marketing, and Global Strategic Management give you the strategic framework to lead marketing across borders, cultures, and regulatory environments.
A University of London degree
The University of Roehampton is based in London, a global hub for media, advertising, and international commerce. Your MSc carries the credibility of a London university, positioning you for global marketing roles in multinational organisations.
Data analytics foundation
Modules in Data Analytics and Data Visualisation give you the skills to extract insights from marketing data and present them in a way that drives decisions. These are practical, transferable skills valued by employers across sectors.
Four intakes per year
Start in January, March, June, or September. Whether you are between roles, planning a career in international marketing, or looking to add analytical depth to your existing marketing expertise, there is always a start date within reach.
Career-driven outcomes
Your MSc is designed with industry skills and knowledge in mind, providing you with the skills you need to secure your chosen career path. Each module is carefully constructed to elevate your knowledge in key areas of global marketing and data analytics relevant to industry standards.
Back your business career with top-tier skills
Develop data-driven marketing strategies
Understand and apply global marketing strategies and tools to address real-world business challenges.
Leverage data analytics for strategic decisions
Use advanced data analytics and business intelligence to evaluate performance and inform decision-making.
Craft effective marketing plans
Grasp global market information to create and communicate effective marketing and distribution strategies.
Master strategic decision-making
Lead corporate strategies with a focus on sustainability, stakeholder management, and data-informed solutions in a global context.
Conduct business research
Formulate sustainable solutions to marketing problems, informed by current research and trends.
Innovate in digital marketing practices
Adapt to the rapidly changing digital landscape by evaluating strategies and creating transformative marketing projects using emerging technologies.
The Roehampton difference
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Support at every step
We provide bespoke support at every stage of your studies, from wellbeing and accessibility to academic guidance and career development, so you can thrive online with Roehampton.
Enquire now